SixSpeed has hired Rob Franks as a Creative Director to help support the growing momentum at the agency. Franks will help provide oversight and direction for the agency’s creative groups as well as contributing creative strategies and solutions for SixSpeed’s clients.
A copywriter by trade, Rob has more than 20 years of experience working on brands of all stripes at agencies both large and small including Hunt Adkins, BBDO and Barrie D’Rozario DiLorenzo. Franks has led teams and launched campaigns in all forms of media, with the resulting work driving positive market results as well as earning consistent national award recognition.
“In order to fuel the next level of growth for the agency, it is critical for us to cultivate the next generation of leaders in our business,” said Thomas Cusciotta, co-founder, and Executive Creative Director. “Rob has a proven track record of providing big thinking, big ideas and big results all while helping to cultivate the next generation of agency leadership.”
Franks will be responsible for helping drive agency growth and driving thoughtful evolution and innovation for the agency as it continues its quest to provide challenger thinking to bold brands.
“Everyone wants to work on those rare brands that genuinely have a story to tell. But finding an agency that has a compelling story of its own, and a truly different way of doing things, is even more elusive,” said Franks. “SixSpeed occupies a unique place in the agency world with a mix of bold experiential, traditional and new media work that really resonates with consumers and clients. I’m excited to help them keep grabbing eyes and ears and winning hearts and minds.”
SixSpeed is an end-to-end marketing agency purpose-built to make the world’s most adventurous brands impossible to imitate. We deliver unique brand communication and engagement across both online and offline landscapes – often blurring the lines between the two. The agency’s clients include Red Bull, Polaris, BFGoodrich, Michelin, Bushnell, Crestliner Boats, Muscle Milk and Supra Boats.