Is your company ready to take on a challenger mindset? A simple question to nod to, and quite another to actualize. The culture of challenge is one that requires total commitment from visionary to intern. Fundamental change of how you think about your marketing, your audience, your products, or even your entire category does not allow for a toe-dip into the process. Clarity in the eyes of your audience can only be obtained if your stance is seen as unquestionable. It is why so few companies do this successfully, but also why the opportunity is still so ripe.
It’s better to adopt an innovative mindset that results in uniqueness than it is to fade into the sea-of-sameness that traps so many brands. Finding a stance worth embarking on starts with a simple thought: innovate or bust. Choose innovate.