January 8, 2018

Polaris Upside-Downtown at Super Bowl 2018

SixSpeed is helping long-time partner Polaris Industries take their Super Bowl LII partnership ambitions to new heights. Literally. After partnering with the Super Bowl Planning Committee to land Super Bowl LII in Minneapolis, Polaris turned to us to collaborate on building the ultimate Bold North fan experience at Super Bowl LIVE presented by Verizon.

Watch the Press Conference and news coverage here.

On Saturday, February 3 we’re launching Polaris UpsideDowntown on 11th St. and Nicollet Mall in the heart of the Super Bowl LIVE fan experience. The outdoor show will feature Levi LaVallee, along with several of the world’s most skilled freestyle snowmobile athletes. LaVallee will wrap the show with a backflip on his snowmobile, launching nearly 100 feet in a never-before-attempted stunt across Nicollet Mall. A native Minnesotan, LaVallee holds the world record for snowmobile distance jump and is a seven-time gold medalist at ESPN Winter X Games.

SixSpeed worked directly with Polaris on event concept, production planning, consumer experience, social content and live show execution for the entire Super Bowl LIVE Presented by Verizon fan experience. This is truly a once-in-a-lifetime experience for fans and a unique partnership that we’re proud to activate for thousands of fans across the Bold North participating in the Super Bowl LII festivities.

Our partnership also extends to Hangman Production, who we’re working closely with to build and execute a stadium-sized ramp structure with 3,000 sq. of snow and experience branding. Hangman will have just completed the Red Bull Crashed Ice build in St. Paul and will move directly to the Super Bowl LIVE Presented by Verizon site to resume our collaborative build process. And with less than 12 hours to complete the overnight build, the biggest freestyle snowmobile stunt to ever land in downtown Minneapolis will take flight.

Hope to see you at Polaris Upside Downtown on February 3, 2018 at the Super Bowl LIVE Presented by Verizon Fan Experience.


Ready to shift into high gear?