WHAT IS EXPERIENTIAL CONTENT
So, WTF is experiential content, anyway? It used to be, when a brand wanted to engage their audience, they would create an experiential event. People would come. Brand messages would be taken in. And, to amplify the messaging, a short video of the event would be pushed to a social network or two. Easy.
Today, that tried and true formula no longer adds up to success. It isn’t enough to say “Build it and they will come.” Because why should they?
Content, on its own, is quantitative. It’s created on the assumption that an audience will be willing to consume it — whatever it is.