The bottom line is there is a reason for pet parents to trust your brand (challenger or legacy) with their pet’s health and happiness. The work is to get your message delivered with unmatched joy. We want to think about what people and their pets take away from an engagement with you — keeping in mind both veteran pet parents and the excited (sometimes stressed) new pet parents. Both can and should walk away with a sense of puppy-like wonder. And that’s very possible.
Wherever you stand in the market, focusing on the experience, health and happiness of all the boopersnoots and cuddlebutts out there is the way to win the purchasing power of the parents.