SixSpeed Becomes Agency of Record for Bushnell; Launches Aggressive Content-First Campaign

Agency to handle creative for the leading optics manufacturer

SixSpeed, a Minneapolis-based integrated creative and brand experience agency, has been named agency of record for Bushnell, a leading provider of high-performance sports optics. Bushnell is a brand of Vista Outdoor, a global designer, manufacturer and marketer of consumer products in the outdoor sports and recreation markets. Known for its expertise with lifestyle, passion and challenger brands, SixSpeed will provide strategic services and will utilize its brand, digital, content and live expertise to create holistic campaigns.

With the addition of Bushnell, SixSpeed is the agency for a high-profile roster of clients including Red Bull, Polaris, Vasque Trail Footwear, Crestliner Boats, Bollé Sunglasses and Supra and Moomba Boats.

“The marketplace is more competitive than ever and we need an agency that can help us outthink the competition and connect with our consumers in a meaningful way,” said Curtis Smith, Optics Global Product Lane Director at Vista Outdoor. “SixSpeed has a proven track record of engaging core enthusiasts to ignite momentum for brands and that’s exactly what we were looking for.”

“Bushnell is an incredible brand,” said Bob Molhoek, Chief Marketing Officer at SixSpeed. “It has products that beat the competition head to head at every price point and we’re excited to make sure every consumer and retailer experience that.”

Bushnell has been an industry leader in high-performance sports optics for more than 65 years with products designed for event spectators, hunters, shooting enthusiasts, bird watchers and stargazers.