SixSpeed has hired Tara Meyers as Director of Experiential & Content Production, a new position for the agency.
Meyers has deep roots in experiential marketing and started her career making magic while touring the world with Disney on Ice. Tara is recognized in the marketing industry for building successful teams and executing award-winning programs. She started the Experiential & Events division at Periscope and went on to oversee the agency’s talent management and employee engagement with a focus on building the agency’s culture and developing professional growth strategies for existing and prospective employees. She’s the former SVP Managing Director of CPC Experiential and was named as one of AdFed’s 32 Under 32.
“We work for brands who are willing to try new ways to market and engage with their core consumers,” said Joe Hurd, President, at SixSpeed. “Brands that do it right show up differently and more powerfully across connections that matter most and Tara’s work for brands like Disney, Target, Coca-Cola, Red Bull and Mazda demonstrated the same DNA.”
“I am thrilled to be joining a team of out-of-the-box thinkers who are constantly innovating and are embracing new ways to reach and engage consumers with some of the best brands in the world!” said Meyers. “SixSpeed’s clients appreciate the relationship between experiential marketing and the content that is captured and shared and this position allows us to maximize the impact of every engagement.”