Win as one. Do the right thing. Out think and out hustle. Never stop learning. These are the core values we try and live up to every day at SixSpeed. That’s why we’re stoked that a few SixSpeeders have been nominated for the 2019 32 Under 32 Award. In addition to living our core values, these talented creative industry professionals have found a way to inspire bigger and better things from their teams—and themselves.
We sat down with nominee Jordan Posch, Senior Account Manager, to reflect on what this means to him and why big-picture alignment is the key to helping brands show up differently.
Here’s what he had to say:
Jordan, describe your role and the part it plays in making impactful work in this industry.
I’m currently a Senior Account Manager at SixSpeed. In my role, I work closely with our clients to understand their world and everything that they are looking to achieve from a business and marketing standpoint. I am constantly learning about the relevant industries, trends, and communities to inform our teams and ensure our thinking is headed in the right direction. As an account lead, I’m always connecting my client knowledge and insights with the capabilities of our teams at SixSpeed. This is how we show up with insight-driven solutions that align with our clients’ goals, and ultimately, how the brand shows up differently and authentic to its most dedicated consumers.
Describe the journey you’ve taken to get where you are today.
I graduated from Concordia College in Moorhead, Minn. with a business degree with a concentration in Marketing. After graduating, I was determined to start a career in the advertising industry, but found it very difficult to get in due to my lack of real-world experience. It took roughly six months of industry research, LinkedIn networking, coffee meet-ups, and informative interviews before eventually getting my first opportunity with a Media Buying company in Minneapolis. At this company, I was a Media Planner working on campaigns for brands such as Target, Dick’s Sporting Goods, and St. Jude Children’s Research Hospital. Through my brief experience in the industry, I learned about the account role in advertising and thought it would be the best fit for me based on my personal strengths and interests. I gravitated towards marketing strategy and wanted more involvement in the initial phase of projects to help set the direction with clients. There was an account role at SixSpeed that was sent my way and I made the lateral move into the new position immediately. Since arriving at SixSpeed, I have had amazing mentors and coworkers who teach and inspire me daily to do great work. I’ve experienced many wins, losses, and have made mistakes that have allowed me to grow and make an impact. I’m extremely fortunate to be at SixSpeed.
This award is to celebrate the next generation of leaders who will drive us forward and define the future of marketing and advertising: What does this future world need and how are you aspiring to affect those issues within your role?
The advertising industry is currently in a time of major change with the rise of new media and the growing influence of the consumer’s voice in an always-on digital environment. In my opinion, the industry needs more non-traditional thinkers who understand the modern consumer and the importance of having your brand show up differently when and where it matters most. In my role as an account lead at SixSpeed, I’m aspiring to affect these issues by continuing to learn about the new methods of marketing and staying close to the core audiences that we focus on. This allows us to help our brands win the hearts and minds of their target audience and become thought leaders in their respective industries.
How has your journey equipped you with the tools to be successful in creating this future?
Over the course of my journey, I have been fortunate enough to work at companies that provide a great balance of support and autonomy. I’ve been in positions where I need to constantly learn, grow, and adapt, which will continue to pay dividends in this ever-evolving industry. I also have mentors inside and outside of the walls at SixSpeed who have accelerated my growth with their advice and wealth of knowledge in the space.
What does being nominated for this award mean to you?
Being nominated for the 32 Under 32 award is an honor. It has reaffirmed that the hard work and non-traditional thinking is recognized and encouraged by leaders in this industry. The recognition has stoked a stronger passion for my current position and new excitement for the direction that I’m headed towards in the future.