Campaign Insight & Idea
We identified the truths and traditions hunters experience as they prepare for the season. The anticipation of an annual tradition. The sights and smells. The small towns. The rituals. These are the elements of a hunting season. It’s a combination of tradition and pilgrimage. And it’s a part of hunting culture that Federal could plant their flag in and own—because It’s Federal Season.
Cohesion across our design language was essential to extend the campaign’s reach into other hunting seasons. These badges supported experiential and promotional executions, adding creative and design depth.