POLARIS

Collections With Character

Polaris Ranger has long been a symbol of hard work and dedication to one’s craft.

These vehicles—dubbed RANGER Collections—were created by the brand ambassadors themselves; as they chose the accessories they would want on each machine to make them best suited to their areas of expertise:

MARK BOWE

Host and Producer of DIY Network's "Barnwood Builders"

LEE & TIFF LAKOSKY

Renowned Big Game Hunters and Hosts of "The Crush"

TONY VANDEMORE

Renowned Waterfowl Hunter and Owner of Habitat Flats

It's About The People

We knew the best way to highlight these vehicles and pay off the Driven to Do More brand mantra was to focus on the ambassador’s themselves—shifting the approach from product-focused stories to people-focused ones. By telling each ambassador’s story first, we could more organically demonstrate how RANGER supports and enhances their everyday activities.

Content As Campaign

The result was four unique content pieces that reinforce RANGER’s brand values of hard work and dedication. Each RANGER Collection story brings a different facet of the Driven To Do More brand mantra to life, showing the many virtues of the product through the lens of the ambassador and highliUNDERWATER WONDERS authenticity is key. So we captured people’s actual reactions as they interacted with the exhibits.ghting the benefits instead of just extolling features.

Best In Class Reach

The campaign achieved impressive reach, with the Mark Bowe piece racking up the most views Polaris has ever had on their Facebook channel. Beyond reach, the campaign also successfully reinforced the RANGER ethos in an inspirational way.

881K+

MARK BOWE

Facebook Views to Date

87K+

LEE & TIFF LAKOSKY

Facebook Views to Date

378K+

TONY VENDEMORE

Facebook Views to Date

131K+

TREVOR BRAZILE

Facebook Views to Date

205K+

:30 SECOND COMPILATION

Facebook Views to Date

99K+

:30 SECOND COMPILATION

Instagram Views to Date

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