Since their founding in 1981, Supra has focused on providing the most innovative, highest quality tow boats to its uncompromising customers. Unfortunately, their marketing was out of sync with their consumer. Supra needed help to fully realize its promise—Where Passion Meets Precision—so it would connect with wake sports enthusiasts at the highest level who were focused on precision, performance, and luxury.
An enthusiast brand like Supra requires special attention to the emotional connection between the core user and the product. The consumer’s passion for a performance wake boat lies not only in pursuing the sport at the highest level but also time spent with family and friends making memories on the water. By tapping into these insights, the creative team was able to better articulate the experience in the creative messaging and design choices.
Setting an aspirational tone for Supra was critical in elevating the brand. All aspects of the marketing needed to point towards an athletic elegance that reflected confidence and precision on the water. Capturing dynamic, lifestyle-focused imagery in exotic locations illustrated the clear advantage of towing behind a Supra—the perfect wake for any activity, pure luxury, and making lasting memories on the water.
After solidifying each brand’s unique identity, SixSpeed helped Supra and Moomba with a complete overhaul of their marketing collateral, positioning and messaging to better communicate the new direction of each. Along with brochures and catalogs, SixSpeed designed a best-in-class boat builder to help consumers build the tow boat of their dreams.
Since partnering with SixSpeed, both Supra and Moomba have seen measurable growth in website traffic, ad impressions, dealer referrals, and ultimately, the number of boats being sold. The perception of both brands, especially Supra, has solidified over the past several years cementing Supra and Moomba as premium wake boat brands.