FLOATING AN AMBITIOUS IDEA
Constructing a 6,825 sq. ft buoyant skating mecca and producing the dream of six skaters was an incredible start, but the story needed another layer. Pulling it all together meant creating custom print ads for each city and making stops along the way to promote the event. By adding skate competitions in four port cities we built anticipation for skaters and fans alike. Partnerships with Converse and Skateboard Magazine got the attention of professional skaters and working with Living Lands & Waters offered an opportunity to help clean up one of our most prized waterways and expanded our audience beyond diehard fans of the sport. Following all of this up with a 45-minute documentary for Fuel TV and a four-part Red Bull Adventure Channel series helped to highlight this great month-long adventure to people living outside of the Mississippi’s path.