ICE CROSS DOWNHILL IS LOOKING UP
Every year, the training advances, the athletes get faster and the sport carves out a little bit more space in the worldwide sporting market. Zero US athletes in the top 64 in 2012, four in the top 32 by 2014. It’s only a matter of time before the winner’s podium is completely red, white and blue. Not only did we build a team, we helped elevate awareness of Ice Cross Downhill in the US. With the lights shining bright, the crowds cheering and the city buzzing, Red Bull Crashed Ice has become a staple of Minnesota winters and the prime destination for the Crashed Ice World Championship Circuit.
MEDIA CREDIT: © RYAN TAYLOR/RED BULL CONTENT POOL