The colors were updated to add vibrancy and youthful energy.
And it filtered down through the packaging. Each beer can gain cohesion, while retaining a unique identity through patterning and language that brought two different lines of beers together.
A new beer was even designed using this system to show flexibility and scale.
The new identity is stocked on shelves in the greater Wisconsin area (and at a branded stadium branch for a local baseball team).
Press has been mounting. For the first time in 5 years, both brands existed with purpose and renewed passion built around some seriously tasty brews.
In the end it turns out it’s better to shed your skivvies than wear clothes that don’t fit.
"When we needed a refreshed brand strategy and visual identity, we turned to SixSpeed. I’m happy to say they exceeded our already high expectations. They quickly assembled a world-class team to work with us and they immediately rolled-up their sleeves and dove into our brand, business and competitive set. They asked all the right questions, and more importantly they listened and fostered a fantastic team approach to the project. In the end we have a crystal clear brand strategy and a visual identity that is truly breakthrough. We loved it so much we had SixSpeed develop our new packaging and we couldn’t be happier. Simply put, SixSpeed is loaded with talent, loaded with great people who are a pleasure to work with and loaded with passion and good ideas."
President, Wisconsin Brewing Company, former VP, MolsonCoors
See related press coverage: Wisconsin State Journal, The Verona Press, and OnMilwaukee.