American Public Media Group turned to SixSpeed as a key partner to strengthen the reach of their advertising, aiming to make their news offerings a go-to source for Minnesotans and grow their audience.
With federal funding shrinking and media channels becoming increasingly crowded and confusing with noise, many consumers started to feel like there weren’t any local options available that truly understood or addressed their specific needs.
In today’s broadcast and news landscape, where algorithms drive most content, many people are craving something more authentic. They’re looking for information that’s real, rooted in their local community, and free from bias.
Nourish Your Feed. Instead of presenting media as a source of anxiety and frustration, we chose to highlight its potential to be expansive, serving as a way to grow and expand the mind through what is consumed.
Consumers took notice as we launched OOH, CTV, and social media advertising, as well as informing grassroots efforts to drive listenership and email subscribers across the state.
Over the last year, the Nourish Your Feed campaign served as a flexible foundation for driving public support and reinforcing MPR News as a trusted journalism source. When federal funding cuts hit unexpectedly, the foundational campaign made it possible to pivot quickly.
The result: the $1.60 Challenge, a fast-moving, grassroots-style activation developed in collaboration with the client, was produced, edited and in-market in under a week. Led by the SixSpeed team, it highlighted the minimal per-person cost of public media, just $1.60 annually, and sparked meaningful awareness through speed and strategy.
*When compared to historical benchmarks.
MEDIA RESULTS
We didn’t just ‘post.’ We maximized APMG’s reach across digital, TV, social, OOH, and search. Stronger KPIs. More listeners. More subscribers.
Our award-winning creative and media led to increases across all key KPIs that drove higher listenership and email subscribers to the brands. Our ongoing efforts to secure more grassroots funding are currently being received positively across the state.
We've helped drive awareness, support, and funding across APMG properties, from The Current's music to Marketplace's financial expertise, APM Podcasts, MPR News, and YourClassical. Our campaigns didn't just perform. It protected and powered public media for future generations.
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