Landing Big With Fishermen

When we began working with Crestliner Boats nearly a decade ago they were faced with a big challenge: how to win loyalty in a crowded and price-sensitive market. Our strategy has always been simple—speak directly and powerfully to our most engaged consumer. So instead of outspending the competition we set out to do what they couldn’t—engage with fishermen where it matters most: online, on the water and at dealerships.

We pioneered the Trumped online Fishing competition (a first-of-its-kind), crafted an authentic brand voice, developed a best-in-class website and built an evergreen retail strategy. Building on a 70-year legacy of craftsmanship and consumer-driven innovation, Crestliner’s sales are stronger than ever.