Messaging and visual direction strategically reflected that SEA LIFE appeals to a broader audience than only kids and families. They regularly host events for groups of all ages and interests, plus it’s a popular date spot as well. A diverse cast representing this expanded audience was allowed to experience the attraction as any guest would, producing genuine moments of discovery and fun. Such a variety made it simple to keep assets fresh and communicate a focused message across multiple media types.
As the campaign rolled out, the difference was striking. SEA LIFE collateral now reflects the premium product they provide and elevates above the competition. By smartly identifying what worked for the brand and reimagining what needed to evolve, SEA LIFE is able to connect on a deeper level and continue to lead for years to come.