We used consumer-centric design thinking to align with how people shop for ammunition: brand, use and caliber—especially for product end flaps, the most common front-facing way Federal products are merchandised.
The system’s modular grid allows for a large amount of variance while giving each SKU a unique photographic identification.
The result is a consistent, premium and highly shoppable packaging design system that aligns the Federal brand under a singular vision on the shelf, and in the minds of consumers. Visual cues like the “blue box”, and “Fusion” elements have been carried forward.
A SixSpeed-managed design development process was used to roll out hundreds of SKUs across the globe.