In order to bring Crazy Passionate Performance to life we needed ideas guided by that same philosophy. The result was an extremely successful series of social media-ready touches like “big face” signs of the tour’s most popular rider, Peter Sagan, and chalk-stencil packs for tagging the pavement of the tour course. Also concepted and created were innovative and lightweight bike displays, photo booths, streamlined iPad contest entry kiosks and a merchandise display system.
On-site, our producers and project managers were responsible for the packing, shipping and activation of the expo experience. The open, walk-through design of the booth proved to be a great win for Cannondale. By positioning the hero engagement experiences at the front of the booth, visitors were met with an expo experience unlike any other.