Together, we created an experience that gained attention and reach before, during and after the event. We showed up with a distinct vision and turned a small event into bigtime buzz. The experience motivated our invitees to share on social channels and publish multiple articles. Our team of 15 turned into well over a million impressions.
With the Anakee Adventure we were able to blur the lines between host and rider, dirt and road, event and capture. We didn’t limit ourselves to a strict shot list and left room for serendipitous creativity. Because that’s where the magic happens and that’s how brands stand out, differently.
The Anakee event was to designed to generate buzz for the Anakee Adventure tire. And, boy, did it deliver with social chatter beginning the moment the event was announced in early February, peaking during the mid-March event date and still going strong months after it was all over. In fact, rider images, product reviews and published stories from Death Valley continue to generate more earned reach daily.