The Live Content Strategy Realized
Together, we created an experience that gained attention and reach before, during and after the event. We showed up with a distinct vision and turned a small event into bigtime buzz. The experience motivated our invitees to share on social channels and publish multiple articles. Our team of 15 turned into well over a million impressions.
With the Anakee Adventure we were able to blur the lines between host and rider, dirt and road, event and capture. We didn’t limit ourselves to a strict shot list and left room for serendipitous creativity. Because that’s where the magic happens and that’s how brands stand out, differently.