January 20, 2016

Camp RZR Care Package

Camp RZR was founded on the idea that giving back to your most loyal fans should go beyond reward programs and special deals. So when Polaris decided to introduce their new Northstar coolers, they wanted to do it in a way that would not only be memorable, but also sharable across social channels.

Our team hatched a plan that was part secret mission, part midnight mischief, and begging to be shared on social. While fans and attendees slept, our crew of field agents snuck around the site and dropped the beastly coolers next to a few lucky recipients’ camps. Stuffed with drinks and topped with a bow, these coolers were an exciting surprise for anyone that woke up to find them outside their tents.

When things go bump in the night at #CampRZR #Glamis it might be Polaris RZR...

A video posted by Polaris RZR (@polarisrzr) on

The hype was amplified across social when our content teams captured and shared both the late-night mission and the discovery of the coolers outside of a campsite. Take a look.

Thank you Polaris!!! They even filled it with red Bull water and candy on ice before giving it to me! #ny #teamfasmotorports #camprzrA photo posted by Team FAS Motorsports (@teamfasmotorsports) on

Ready to shift into high gear?