THE WHO: Understanding the people who make up a brand’s consumer and community, as well as the important people behind the brand. We use people-first research to get below the surface into an audience’s motivations and beliefs.
THE WHAT: Working as a partner to the creative team to land on lightning bolt ideas rife with ownability and audience fit. Brand strategy illuminates the whitespace for wild thinking to grow.
THE WHY: Creating a tie back to brand, culture, and people every step of the way. Every deliverable runs through a gamut of whys: why does this idea matter, why would anyone care about it, and why is it right for us?