The final product was emailed out to 500 donor prospects this morning and is up on our site—it's everything that we had hoped for, and was and will continue to be a critical asset for us.
Because there were two separate messages, there was a need for two distinct videos (seen below as one). The first video speaks more to who Constellation Fund is and the second one identifies the method they use to fight poverty. Video one features more found footage, and the second one was crafted frame by frame with great intent; to be on brand, uplifting, and visually pleasing. Custom illustrations and animations were created to make it entirely ownable and unique to Constellation and the positive change they fight for.
The desired result of these videos was to educate and inform potential donors, build a new brand, and to increase donations with the intent to fight poverty. The donations thus far have eclipsed $1.65M and while the impact these videos will have on the community is yet to be determined this is certain: Constellation Fund is doing great work, and it’s an honor to be a part of it.