For over 30 years, Supra Boats have stood for refined quality and superior performance on the water. But brand devotion in the ultra-competitive luxury tow and ski boat industry was something that eluded the Maryville, Tennessee manufacturer. Our first goal was re-positioning their brand to win by answering a simple question—“Why Supra?” For Supra owners, boating is the central activity in their lives. And so the brand without a brand re-emerged in 2015 with a point of view and the tools to back it up.

Combined with the launch of an industry-leading, our work has helped tell Supra’s story in a whole new way to the next generation of wake, surf and ski enthusiasts. Because proof is always greater than promise.