The production presented a huge logistical challenge as the launch and landing ramps needed to be built, barricades put up and several dump trucks full of snow delivered and laid down, all in a confined area and with other Super Bowl Live events going on around it. All told, the SixSpeed team, with the help of Hangman Productions, executed this massive overnight build in just 12 hours. The massive ramps then had to be torn down and the snow cleared away so the street could be reopened the next morning.
Not only was the event high profile because of its involvement with the Super Bowl Live show, but it also garnered major attention from news outlets around the country. The brand activation event was a huge success for both Polaris and SixSpeed.